


A lot of people make the mistake of conflating a platform with a mobile app or a website, but a platform isn’t just a piece of software. It’s important to remember that a platform is a business model, not just a piece of technology. With the advent of connected technology, these ecosystems enable platforms to scale in ways that traditional businesses cannot. What now?Īre you committed to adding at least one social media platform into your marketing strategy? Whether you integrate one platform or several, you can be sure that it’ll increase your brand’s exposure and contribute to your overall marketing success.Īnd, with the integration tools from Campaign Monitor, integration is easier than ever.Successful platforms facilitate exchanges by reducing transaction costs and/or by enabling externalized innovation. Social media tends to humanize a brand, and consumers like to support brands that they find relatable.Ĭustomers spend upwards of 40% more with brands that respond to and engage with them on social media. It allows you to address problems quickly, which will not only make your customers happy, but it’ll also help you save money.Īdditionally, customers are more likely to spend money with a company that they can interact with on social media. Social media is a great way to interact with your customer base.

If they’ve already taken the time needed to work on their email marketing campaign, is more really needed? Some people may question whether they should spend the time and money involved in creating a social media marketing campaign. Other ways to track your success include: Thankfully, many tools will help you measure the success of your social media marketing efforts.ĮSPs like Campaign Monitor allow you to combine email marketing and social media, with a dashboard that shows you how many social media shares you’ve received, as well as how many people are forwarding your email campaigns. Once you decide which platform you’re going to incorporate into your marketing campaign, the next step is to find ways to track your progress.
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How to measure the success of your social media campaign What’s my ultimate goal regarding social media marketing? Is it to sell, to connect, or to build brand awareness?.This platform tends to attract more women than men, and more people under the age of 25 than other platforms.Īlternatively, if you’re a B2B brand, you’re going to find more success on LinkedIn, which is a platform that appeals primarily to professionals and brands looking to connect with other professionals. This includes evaluating the platforms to see if your customer base is there, whether or not they’re engaging with brands, and if the platform fits the personality of your brand.įor instance, if your brand seeks to appeal mainly to millennial women, Instagram should be one of your top choices. Your best bet, when it comes to social media marketing, is to choose the platform that’s the best fit for your brand.

Choosing the best social media platform for your business It’s as simple as drag, drop, and customize. While Facebook has been extremely popular for brand promotion, it’s not necessarily right for every type of brand, and it’s not always right for every type of customer.Ĭampaign Monitor has made it simple for brands to incorporate social media into their email strategy. For example, it’s impossible to say that your business should choose Facebook over any other type of social media platform. However, there’s no single platform that’s best for all businesses. Some of the most popular platforms for brand development and marketing include: With so many social media platforms available, you’ve likely wondered which one’s the best for business marketing. Social media platforms have quickly become an important part of marketing for businesses.
